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Wear One. Share One.
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Now available at Rendezvous!
This winter, make sure your child has a warm jacket...and so does their friend in need.
When you buy one, Equinox & Solstice will give one to a local kid, too.
When you buy one, Equinox & Solstice will give one to a local kid, too.
Vision of Impact
Every year on the first Tuesday of November thousands of people in the U.S. walk out of voting booths wearing stickers that say, “I Voted.” Why? These simple stickers represent a deep sense of pride that voters get by contributing to their communities. They drive to their polling station, sometimes standing in line for hours, and take a position to improve the communities in which they live.
Equinox & Solstice Outdoor Limited Company creates an opportunity for people to express the same “I Voted” feeling of pride and accomplishment with the clothes they wear. The goal is to build a nationally recognized brand that acknowledges the customer’s contributions to their communities by wearing Equinox & Solstice apparel.
Creating Change
The desire to create lasting social change within local communities is strikingly absent from the outdoor apparel industry. No current brand has a clear social platform or message that focuses on the improvement of individual lives in the U.S. Rather, existing brands focus on social development overseas or on environmental protection issues. Their model completely ignores an excellent opportunity to create engagement around social consciousness in local U.S. communities.
Equinox & Solstice's initial apparel offering of a softshell, mid-weight jacket is the foundation of making their brand synonymous with community impact. They want their brand to be the driving force behind changing the conversation away from individualistic consumerism to accessible socially conscious community engagement.
E&S Outdoor strives to have the greatest impact on as many kids as possible. By utilizing large, reputable not-for-profit Allies they are able to help more kids and to do so more quickly and efficiently. The greatest aspect of their model allows these organizations the opportunity to give the kids in need a hand up instead of just a handout.
Every year on the first Tuesday of November thousands of people in the U.S. walk out of voting booths wearing stickers that say, “I Voted.” Why? These simple stickers represent a deep sense of pride that voters get by contributing to their communities. They drive to their polling station, sometimes standing in line for hours, and take a position to improve the communities in which they live.
Equinox & Solstice Outdoor Limited Company creates an opportunity for people to express the same “I Voted” feeling of pride and accomplishment with the clothes they wear. The goal is to build a nationally recognized brand that acknowledges the customer’s contributions to their communities by wearing Equinox & Solstice apparel.
Creating Change
The desire to create lasting social change within local communities is strikingly absent from the outdoor apparel industry. No current brand has a clear social platform or message that focuses on the improvement of individual lives in the U.S. Rather, existing brands focus on social development overseas or on environmental protection issues. Their model completely ignores an excellent opportunity to create engagement around social consciousness in local U.S. communities.
Equinox & Solstice's initial apparel offering of a softshell, mid-weight jacket is the foundation of making their brand synonymous with community impact. They want their brand to be the driving force behind changing the conversation away from individualistic consumerism to accessible socially conscious community engagement.
E&S Outdoor strives to have the greatest impact on as many kids as possible. By utilizing large, reputable not-for-profit Allies they are able to help more kids and to do so more quickly and efficiently. The greatest aspect of their model allows these organizations the opportunity to give the kids in need a hand up instead of just a handout.
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How it works:
1. You buy this jacket 2. Equinox & Solstice gives a local non-profit a gift card 3. They give it to a kid they work with 4. The kid gets a jacket from Equinox & Solstice for free 5. Everyone wins! Local Impact Guarantee: Equinox and Solstice tries to keep it local by impacting kids living within 50 miles of where the original jacket was purchased. |
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